13 Tips for Making Your AI Videos Go Viral
In a world saturated with content, making your videos stand out is more challenging than ever. But what if we told you that the secret weapon to viral video success could be… Artificial Intelligence? AI-generated videos can be used to captivate and engage audiences like never before — and below are some strategies to make your AI videos go viral.
1. Understand Your Target Audience
Before even beginning the video creation process, understanding your target audience is crucial. Are you aiming for a young, tech-savvy audience or perhaps a more mature demographic? Knowing this will inform every creative decision you make, from the video style to the types of music and text overlays you use.
2. Choose a Relatable Topic
Viral videos often touch on subjects that resonate with a wide audience. Search TikTok and Twitter to find out what topics are trending within your target demographic. Luckily, AI-generated videos can quickly adapt to trending topics, giving you the edge in timing.
3. Emotional Impact
Videos that evoke strong emotions like humor, shock/outrage, nostalgia, inspiration, or even disgust are more likely to be shared. Use AI to fine-tune the tone of your video, perhaps by adding emotionally compelling music or visual effects that resonate with your audience. Decoherence has many audio-reactive camera effects that sync up with elements of your audio (like the beat or vocal track).
4. Use Trending Audio
Adding a trending audio track from TikTok or Instagram can greatly boost your video’s chances of being discovered by a new audience. Both apps have lists of trending audio tracks that you can explore to find one suitable for your target audience. You can also search for similar videos made by other creators about your topic and see which audio they use.
5. React/Respond to Viral Content
Creating content that responds to already-viral or trending content or TikTok or Instagram can help you go viral too. Try the remixing feature on either app to create video reactions to other creators’ content. Why not try using a viral meme as the starting key frame for your AI video?
6. High-Quality Production
The notion that only amateur videos go viral is a myth. High-quality, professional-looking videos are shared more frequently than low-quality ones. AI video generators can produce videos with excellent resolution and effects, upping your chances of going viral. Make sure to select the “upscale” option once you are happy with your generated video on Decoherence and ready to export a higher-resolution version.
7. Call-to-Action (CTA)
Never underestimate the power of a good call-to-action (CTA). If you want your video to go viral, you need to tell people to share it. Simple phrases like "If you enjoyed this video, share it with a friend" can make a world of difference. Don’t forget to remind your audience to engage with your content — use captions that encourage people to comment by posing questions, or by asking for your audience’s opinion/input (for example, ask which part of the video was their favorite, or present 2-3 different options).
8. SEO Optimization
Yes, SEO matters for videos too. Use descriptive titles, captions, and hashtags. This makes it easier for people to find your video through search (on a social media platform or external search engine), increasing your visibility and the potential for your video to go viral. Hashtags on Instagram and TikTok can be a great source of discovery as well; it’s best to use specific hashtags rather than broader ones that already have millions of videos tagged (for example, #AImusicvideo is more specific than #AIvideo).
9. Use Thumbnails Wisely
The thumbnail is the first thing a potential viewer will see. Make sure it's eye-catching and relevant to the content. You can even use some of the key frames generated for your AI videos in Decoherence as thumbnail images. Faces tend to have a higher click-rate than objects (eg. trees, buildings).
10. Analyze and Adapt
Once your video is live, use analytics tools to track its performance. Understanding viewer behavior, like at what point they drop off or choose to share, can offer invaluable insights. You can then adapt future videos based on these analytics. Shares and saves are the most critical data points to watch for potential virality, as well as comments to track how engaging your content is.
11. Consistency is Key
One viral video can bring instant attention, but consistent quality content turns that 15 minutes of fame into a lasting brand. AI video tools and generators make it easier for you to produce quality content consistently by reducing the overall amount of time required to create each video.
12. Keep It Short and Sweet
Viral videos are usually short, with most ranging from 30 seconds to 2 minutes. The short length ensures that viewers will watch until the end and are more likely to share. AI video generators like Decoherence can help you condense complex topics into easily digestible video snippets.
13. Make it Shareable
If people can't easily share your video, then it won't go viral. Ensure that your video has social sharing buttons for platforms like Instagram, TikTok, Twitter, Facebook, etc. The more platforms it's available on, the more chances it has to go viral.